APG MSO Body Shop Program Details

Welcome

APG understands the importance of proven partnerships and knows how critical it is for Body Shops to have a reliable and timely supply of quality products along with ongoing support.

With APG your body shops will benefit from improved workflow and healthy margins, a necessity for every business in today’s challenging environment.

For over 25 years APG has invested heavily to provide the most efficient supply chain and widest choice of body parts, including our comprehensive range of Genuine, Q-Part Certified and Aftermarket parts. APG also has an extensive range of Cooling, Electrical and Mechanical products, giving your business the competitive advantage it needs.

We’re excited to present your business the opportunity to be a part of the APG MSO Body Shop Program.

The partnership offers business value benefits, designed to make your business more efficient and profitable. Benefits are able to be used for each individual shop, or consolidate and redeem a larger opportunity for your selected site.

Whichever level you qualify for, you can be assured APG is committed to delivering high quality automotive parts with industry best practice service.

We’re looking forward to supporting you as a true business partner, both now and in the future.

Program Benefits and Inclusions

BenefitsEssentialSuperiorUltimate
Dedicated local account managers and customer supportYYY
Access to APGiQ – Customer portal, 24hr online stock enquiry & orderingYYY
Access to APG Connect – Live Delivery TrackingYYY
Access to entire product range & No Fuss WarrantyYYY
APG Product Training and ongoing supportYYY
Inclusion in APG industry/consumer promotions for Body & Lighting categoryYYY
Access to product images and data for Body Shop’s own website uploadingYYY
Business listing with click-to-call on ACP product websiteYYY
First access to product type range extensionsYY
New product range introductory offersYY
Promotional Signage and marketing collateralSingleMulitpleMultiple
Free supported category merchandise packSmallMediumLarge
APG design and build Body Shop’s own version of supported Product Category WebsiteOOY
Access to APG Match Fit Customer Training ProgramOOY
Branded embroidery on staff shirtsOOY
Calibration ServicesOOO
VIN searching credits for APGiQOOO
Contribute to Carbon Offset ProgramsOOO
Workshop ConsumablesOOO
Repair MethodsOO
Apprenticeship fundingOO
Industry training and certificationO
Workshop fitouts/upgrades/modificationsO
APG & Body Shop Partner Business Continuous Improvement ProgramO
NET PURCHASE REBATE1%*2%*3%*
ADDITIONAL CREDIT RETURN TARGET0.5%1%1%
ADDITIONAL FOR Q-PART CERTIFIED PRODUCT PURCHASES0.5%0.5%1%
Joint Marketing Fund offering you business value:
Branding and marketing support
• Branded “pre-made” social media posts supplied
• Website design/consulting/copywriting
• Digital strategy recommendation and advertising
• Local community program contributions
• Trade nights/events
• Merchandise
• Plus more, see below for details
Redeem your accrued Joint Marketing Fund per activity value*
Legend: (Y) Included in program tier, (O) Option for rebate redemption, (–) Not included in program tier.*Terms and conditions apply.

APG MSO Body Shop Joint Marketing Fund Rebate Spend Options

APG is serious about adding value to its partnership with APG MSO Body Shops. Accruing your Joint Marketing Fund then allows redemption for a wide range of business enhancement options. Additionally, APG offer you the flexibility to utilise these benefits at each individual site or consolidate and redeem a singular larger opportunity.


Options include:

  • Social media post from APG social assets and or APG brand pages
  • Supply of branded pre-made social media posts
  • APG or brand website news page feature article on body shop
  • Sponsor/co-host trade night at body shop’s premises
  • Supported brand embroidered on staff t-shirts
  • Tutorial and or set-up of Google AdWords keyword choice and daily budget
  • Tutorial and or set up of social media advertising and daily budget
  • Regional print design & advertising space
  • Regional radio production & broadcasting
  • Regional TV to increase exposure on existing campaign
  • Promotional/information flyers design, print and delivery
  • Vehicle co-branded signage
  • Professional business and or product photos, inc. travel, photography, editing and uploading
  • General branding and marketing strategy, consultation and support services, e.g. review current materials and advise/design new material style guide
  • Contribute to local community program
  • Plus more available on APGiQ

APG MSO BODY SHOP REQUIREMENTS

The APG MSO Body Shop Program is exclusively available to Australia’s most reputable body shops.

Those where extensive knowledge and customer service excellence is the norm. Where recognised and established repair procedures are followed using ethical diagnosis and repair procedures, with market competitive pricing and professional quoting processes.

Your APG representative will work with you to establish the number of vehicles processed through each body shop each week and to identify monthly purchase and credit return targets. You will be provided with a range of APG marketing materials to display in your reception area.

Please note all APG Authorised Corporate body shops must perform correct maintenance procedures to adhere to warranty terms and conditions.

To get things started your APG Representative will organise a time to go through the program in detail and complete your Memorandum of Understanding.

Glossary

Dedicated local account managers and customer support – Your APG account manager will have a focused priority on growing your business. This is supported with an initial higher call cycle and a local state-based phone Parts Interpreter team.

APGiQ – Online Customer Portal enables efficient order placement and processing through 24hr online stock enquiry and ordering, using VIN search functionality. Simple account management with all your activity history in one platform.

APG Connect – Live, online delivery tracking and notification platform.

APG’s No Fuss Warranty – Only available on selected products. Details on No Fuss Warranty page.

APG product training and ongoing support – APG Account Managers will conduct introductory product category training with all staff. New staff or new product updates to be conducted as required.

Inclusion in APG industry/consumer promotions for supported category – No additional requirements to fulfill to be included in any APG major industry (workshop) focused or end-user consumer focused promotional campaigns for the product category the Distributor supports in this partner program.

Access to product images and data for website uploading – Images and product data supplied for supported product category. Subject to signing APG’s IP agreement. Body Shop to bear costs associated with upload to website, or redemption of JMF value.

Business listing with click-to-call on affiliate brand websites – Body Shop contact details listed with active “Call Now” button, location map and “Get Directions” button for Google Maps.

First access to product type range extensions – The opportunity to purchase first when APG introduce a new line in an existing product type range. Eg radiator for latest vehicle model released.

New Product range introductory offers – The opportunity to receive an introductory purchase offer on selected product types entirely new to APG’s product portfolio. Offers will only be extended to Body Shops who support that product category with regular purchases.

Promotional signage and marketing collateral – Internal and external program and brand signage will be supplied based on participation tier. Initial brand and distributor specific awareness flyers will be supplied. Showroom product displays are encouraged and cost participation assessed individually.

Free supported category merchandise pack – Participation tier determines the quantity of merchandise received.

APG design and build Distributor version of supported product Category Website – Redemption costs to vary based on design, functionality, and collateral collection requirements. Ongoing maintenance and hosting are not included in the initial redemption. These as ongoing services can be quoted.

Access to APG Match Fit customer training program – Depending on tier participation, as modules are developed, your business will have access to APG business systems and staff professional development training platform.

Branded embroidery on staff shirts – Supported product brands embroidered on Body Shop staff t-shirts. All participation tiers redeem for workshop staff.

Contribute to carbon offset programs – Either combine your contribution with an APG program or nominate your own choice.